Hello everyone,Yesterday I had my graded pair presentation for the English I course, together with Meryl. For our presentation, we had to choose between three of the case studies we did this year. We could choose between Hazel, Erstaunliche or Audio Wire. We chose to do our presentation about Hazel, because that was the case study we liked most. We were members of the senior management team at Hazel. Based on the SWOT analysis we carried out earlier this year, we were presenting our proposals for a strategic new vision to the new CEO of Hazel and its board of directors.We both think that the presentation went pretty well, we were satisfied with the result, although we were very nervous. Below you can find our Powerpoint Presentation, including our new website, which I think is really nice! Enjoy our Powerpoint Presentation and the rest of your day!Regards, Floor
Hello everybody! Welcome to my Language Learning Blog. This blog is part of my English I course. It is a reflective blog and the aim of that is to help me to improve my English by looking back on former performances and I will also share these performances on my blog. I hope you enjoy my blog!

dinsdag 20 december 2011
zondag 4 december 2011
Press Release Hazel
Hello everybody!
In my last blog I talked about Hazel and the presentation we had to do about it last week. We also had to write a Product Launch Press Release individually. The aim of the Product Launch Press Release is to inform the media about our new product, namely, HAZEL SILK TOUCH. Below you can find my Product Launch Press Release.
Kind Regards, Floor
One of the key new features is HAZEL SILK TOUCH. It is an innovation that provides young women and teenagers with high quality make-up products while preserving their skin and the environment because of the recyclable container. With this product you will get a natural look and we are setting the new standards of cosmetics products. Furthermore, we will launch a new website were you can order products easily. This will contribute to the global expansion of our company, because there will be international delivery of the products by shipping. We will offer one line of products with a recognizable logo on our website. We will locate our shops where you can try the products, in the fashion capitals of the world.
In my last blog I talked about Hazel and the presentation we had to do about it last week. We also had to write a Product Launch Press Release individually. The aim of the Product Launch Press Release is to inform the media about our new product, namely, HAZEL SILK TOUCH. Below you can find my Product Launch Press Release.
Kind Regards, Floor
PRESS INFORMATION
GRONINGEN, THE NETHERLANDS, November 28, 2011
NEW PRODUCT FOR HAZEL
Hazel Cosmetics has announced the launch of a new website where you can order products directly. The website redesign includes a new logo, face and advertising campaign. Furthermore, Hazel has also focused on a new supply chain for global expansion as well as implementing a limited product range, but improved and eco-friendly quality.
“With our new product, the HAZEL SILK TOUCH, we are setting the new standards for skin care,” said Bernd Heimann, CEO of Hazel. “Thanks to HAZEL SILK TOUCH, the ecoconscious young women of today will be able to experience a unique, high quality product which gives them the chance to simultaneously preserve their own skin and the environment.”
One of the key new features is HAZEL SILK TOUCH. It is an innovation that provides young women and teenagers with high quality make-up products while preserving their skin and the environment because of the recyclable container. With this product you will get a natural look and we are setting the new standards of cosmetics products. Furthermore, we will launch a new website were you can order products easily. This will contribute to the global expansion of our company, because there will be international delivery of the products by shipping. We will offer one line of products with a recognizable logo on our website. We will locate our shops where you can try the products, in the fashion capitals of the world.
The new Hazel website where you order your products online featuring our new product, the HAZEL SILK TOUCH will be launched on December 2nd 2011 on www.hazel.com
END
About Hazel
Founded in 1972, Hazel is one of the world’s largest direct sellers of cosmetics and beauty products. Hazel operates in 15 different countries and has approximately 300,000 employees worldwide. The CEO of Hazel is Bernd Heimann, originally from Germany. He has a lot of experience in the beauty-branch. Hazel’s mission statement is "Our goal is to provide today’s young women with exclusive, state-of-the-art make-up products while preserving their skin as well as the environment."
vrijdag 2 december 2011
Hazel
Hello everybody!
Week 47 was another self-study week. Our group was divided into three teams of five persons, and all the teams had to come up with a new strategy for the company Hazel.
First, I will provide you with some background information about the company: Hazel is one of the world's largest direct sellers of cosmetics and beauty products. Hazel now has serious problems, with annual sales growth of less than 1.5%. Therefore, they have appointed a new CEO.
Our task was to devise a new strategic vision for the company during our meeting. During this meeting we developed a SWOT-analysis which gave us important information which we needed for the new strategy. The new strategy includes website redesign with a new logo, face and advertising campaign. We had to present the new strategy in a ten minute powerpoint presentation, which you can find below. Enjoy the powerpoint presentation and the rest of your day!
Kind regards, Floor
Week 47 was another self-study week. Our group was divided into three teams of five persons, and all the teams had to come up with a new strategy for the company Hazel.
First, I will provide you with some background information about the company: Hazel is one of the world's largest direct sellers of cosmetics and beauty products. Hazel now has serious problems, with annual sales growth of less than 1.5%. Therefore, they have appointed a new CEO.
Our task was to devise a new strategic vision for the company during our meeting. During this meeting we developed a SWOT-analysis which gave us important information which we needed for the new strategy. The new strategy includes website redesign with a new logo, face and advertising campaign. We had to present the new strategy in a ten minute powerpoint presentation, which you can find below. Enjoy the powerpoint presentation and the rest of your day!
Kind regards, Floor
zondag 27 november 2011
Language Learning History
Hello everybody!
I wrote this report to reflect on my language learning background. In this report I will talk about how I learned English, and the things I have learned so far. Furthermore, I will talk about what I have learned and experienced so far at university and what my future goals are.
I started to learn English at primary school. When I was about 10 years old, I learned a couple of basic words and sentences. We learned for example counting, and telling the time. Although this is very basic, this was my first experience in learning English.
In the first year at secondary school we repeated these basic words and sentences. Moreover we started to learn more vocabulary, and also grammar. We started with learning tenses, one by one. During all my years at secondary school I had to practise these tenses and I had to learn all different kinds of words and sentences to enlarge my vocabulary. There was a difference between the first years and the last years at secondary school in learning English. During the first years we made vocabulary tests and grammar tests. But during the last years we had to do more reading, writing, listening and speaking. In my final year I had a listening exam, and also an oral exam with my teacher. Furthermore, I had to do many presentations and we had to write essays. My final exam was a reading test.
The best way to learn a language is in my opinion to practice a lot in ‘reality’. That is what I did on my vacations. I had a lot of friends on my vacations, and we were all from different nationalities, so it was the best way to communicate in English. And for example in Italy, I also had to talk English when I went to the supermarket or baker. What I have experienced and learned from that is that your English and grammar does not always have to be perfect, because most of the time people do understand what you are saying and what you mean.
Before I came to university I was a little scared that my English would not be good enough because at university it is not anymore common English, but a lot of professional specific economic language. But I experienced that my English has improved a lot since I am studying at university. During the first tutorials for example I was scared that what I wanted to say was not formulated well, and so I chose to be silent. But other people said things that were either formulated perfect, and everyone understood what they were saying, so I thought, ‘Floor, you can see it is no problem, just speak and give the right answers, because having the solutions is the best.’ Furthermore, I enlarged my vocabulary, and especially economic terms, during the tutorials, that made it also easier to say things. I also talk a lot of English outside the tutorials, because most of the time we are hanging out with our group in the hours between two courses, and there are different nationalities in our group. Actually, I did not expect that, I thought I would only talk English when I really had to, so during tutorials.
My major goal is to speak more fluently and academic English in the future. I want to achieve that by practising a lot, like I am doing right now. Furthermore, I want to enlarge my (academic) vocabulary. And although I am not a native speaker, my goal is to become the best look a like!
Enjoy the rest of your day!
Regards, Floor
maandag 21 november 2011
Memo Report and Exam
Hello everybody!
Exactly one week ago, on monday, we got the grades of our English exam and the second memo report. We made the English exam during the exam weeks, and we had to hand in our memo report a few weeks ago, like I mentioned in my previous blog. I prepared the exam by learning the Academic Word List, which consists of 10 sublists. I also searched for difficult words in the first six chapters of our Market Leader book. Furthermore, I read the articles of the Financial Times provided in our Market Leader book and learned the difficult words in those articles. And finally, I also had a look at the first six business briefs. I passed my exam fortunately, so it was worth all the hard work. Unfortunately, the grade for my second memo report was a little disappointing. Therefore, I filled in the Self-check Error List provided by our teacher. Now I can see what kind of mistakes I made and also the frequency I used to make these mistakes.
Subsequent, my Self-check Error List:
As you can see in this list, I have to focus on making my meaning clear in the following memo reports. Furthermore, I should add a comma after introductory word or phrase, like i did in this sentence. And finally, I should not make semi-paragraphs anymore.
As you can see in this list, I have to focus on making my meaning clear in the following memo reports. Furthermore, I should add a comma after introductory word or phrase, like i did in this sentence. And finally, I should not make semi-paragraphs anymore.
With this, I want to end this post on my blog.
Enjoy the rest of your day!
Regards, Floor
vrijdag 4 november 2011
Evaluation Memo Report
We had to hand in our second memo report last week. One week before we had to hand it in, we were negotiating about a topic. This time, it was about an Action Plan for improving the company's CSR profile. Afterwards we wrote a memo report about this.
The first time we had to write a memo report, our teacher gave us the link of a website: http://www.lextutor.ca/vp/eng/ . Here you can fill in your memo report, and then your text will be evaluated. The program is searching for what types of words you use and check the level of your text. It gives you the percentages of:
K1 words; 1000 most frequently used English words.
K2 words; second 1000 frequent used English words.
AML words; 570 word families which are frequently used in a broad range of academic texts.
Off-list words; words which are not in the other three word lists.
Here you can find my personal percentages of used words of the second memo report:
In conclusion, I have to use less K1 words, and more K2 words and AWL words.
Regards,
Floor
The first time we had to write a memo report, our teacher gave us the link of a website: http://www.lextutor.ca/vp/eng/ . Here you can fill in your memo report, and then your text will be evaluated. The program is searching for what types of words you use and check the level of your text. It gives you the percentages of:
K1 words; 1000 most frequently used English words.
K2 words; second 1000 frequent used English words.
AML words; 570 word families which are frequently used in a broad range of academic texts.
Off-list words; words which are not in the other three word lists.
Here you can find my personal percentages of used words of the second memo report:
In conclusion, I have to use less K1 words, and more K2 words and AWL words.
Regards,
Floor
zondag 9 oktober 2011
Me, Myself and I
I started my Language Learning Blog today. This is my first post on my Language Learning Blog. First of all, I am going to introduce myself and tell you something personal. My name is Floor Vasse, I am 19 years old and I live in Groningen, in the Netherlands. During the weekend I live in Hardenberg, where my parents live. In Hardenberg I play hockey, every Sunday we play a match and we have practice on Friday evening. I work in a supermarket in Hardenberg on Saturday, which is called 'Albert Heijn'. Furthermore I like to go out with friends, and spend time with my friends.
I'm studying International Business and Management at the University of Groningen. So far, I really like the study. For English I have to write this reflective blog, and I think that this is a good way to improve your English skills.
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