Week 47 was another self-study week. Our group was divided into three teams of five persons, and all the teams had to come up with a new strategy for the company Hazel.
First, I will provide you with some background information about the company: Hazel is one of the world's largest direct sellers of cosmetics and beauty products. Hazel now has serious problems, with annual sales growth of less than 1.5%. Therefore, they have appointed a new CEO.
Our task was to devise a new strategic vision for the company during our meeting. During this meeting we developed a SWOT-analysis which gave us important information which we needed for the new strategy. The new strategy includes website redesign with a new logo, face and advertising campaign. We had to present the new strategy in a ten minute powerpoint presentation, which you can find below. Enjoy the powerpoint presentation and the rest of your day!
Kind regards, Floor
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