Hello everyone,Yesterday I had my graded pair presentation for the English I course, together with Meryl. For our presentation, we had to choose between three of the case studies we did this year. We could choose between Hazel, Erstaunliche or Audio Wire. We chose to do our presentation about Hazel, because that was the case study we liked most. We were members of the senior management team at Hazel. Based on the SWOT analysis we carried out earlier this year, we were presenting our proposals for a strategic new vision to the new CEO of Hazel and its board of directors.We both think that the presentation went pretty well, we were satisfied with the result, although we were very nervous. Below you can find our Powerpoint Presentation, including our new website, which I think is really nice! Enjoy our Powerpoint Presentation and the rest of your day!Regards, Floor
dinsdag 20 december 2011
zondag 4 december 2011
Press Release Hazel
Hello everybody!
In my last blog I talked about Hazel and the presentation we had to do about it last week. We also had to write a Product Launch Press Release individually. The aim of the Product Launch Press Release is to inform the media about our new product, namely, HAZEL SILK TOUCH. Below you can find my Product Launch Press Release.
Kind Regards, Floor
One of the key new features is HAZEL SILK TOUCH. It is an innovation that provides young women and teenagers with high quality make-up products while preserving their skin and the environment because of the recyclable container. With this product you will get a natural look and we are setting the new standards of cosmetics products. Furthermore, we will launch a new website were you can order products easily. This will contribute to the global expansion of our company, because there will be international delivery of the products by shipping. We will offer one line of products with a recognizable logo on our website. We will locate our shops where you can try the products, in the fashion capitals of the world.
In my last blog I talked about Hazel and the presentation we had to do about it last week. We also had to write a Product Launch Press Release individually. The aim of the Product Launch Press Release is to inform the media about our new product, namely, HAZEL SILK TOUCH. Below you can find my Product Launch Press Release.
Kind Regards, Floor
PRESS INFORMATION
GRONINGEN, THE NETHERLANDS, November 28, 2011
NEW PRODUCT FOR HAZEL
Hazel Cosmetics has announced the launch of a new website where you can order products directly. The website redesign includes a new logo, face and advertising campaign. Furthermore, Hazel has also focused on a new supply chain for global expansion as well as implementing a limited product range, but improved and eco-friendly quality.
“With our new product, the HAZEL SILK TOUCH, we are setting the new standards for skin care,” said Bernd Heimann, CEO of Hazel. “Thanks to HAZEL SILK TOUCH, the ecoconscious young women of today will be able to experience a unique, high quality product which gives them the chance to simultaneously preserve their own skin and the environment.”
One of the key new features is HAZEL SILK TOUCH. It is an innovation that provides young women and teenagers with high quality make-up products while preserving their skin and the environment because of the recyclable container. With this product you will get a natural look and we are setting the new standards of cosmetics products. Furthermore, we will launch a new website were you can order products easily. This will contribute to the global expansion of our company, because there will be international delivery of the products by shipping. We will offer one line of products with a recognizable logo on our website. We will locate our shops where you can try the products, in the fashion capitals of the world.
The new Hazel website where you order your products online featuring our new product, the HAZEL SILK TOUCH will be launched on December 2nd 2011 on www.hazel.com
END
About Hazel
Founded in 1972, Hazel is one of the world’s largest direct sellers of cosmetics and beauty products. Hazel operates in 15 different countries and has approximately 300,000 employees worldwide. The CEO of Hazel is Bernd Heimann, originally from Germany. He has a lot of experience in the beauty-branch. Hazel’s mission statement is "Our goal is to provide today’s young women with exclusive, state-of-the-art make-up products while preserving their skin as well as the environment."
vrijdag 2 december 2011
Hazel
Hello everybody!
Week 47 was another self-study week. Our group was divided into three teams of five persons, and all the teams had to come up with a new strategy for the company Hazel.
First, I will provide you with some background information about the company: Hazel is one of the world's largest direct sellers of cosmetics and beauty products. Hazel now has serious problems, with annual sales growth of less than 1.5%. Therefore, they have appointed a new CEO.
Our task was to devise a new strategic vision for the company during our meeting. During this meeting we developed a SWOT-analysis which gave us important information which we needed for the new strategy. The new strategy includes website redesign with a new logo, face and advertising campaign. We had to present the new strategy in a ten minute powerpoint presentation, which you can find below. Enjoy the powerpoint presentation and the rest of your day!
Kind regards, Floor
Week 47 was another self-study week. Our group was divided into three teams of five persons, and all the teams had to come up with a new strategy for the company Hazel.
First, I will provide you with some background information about the company: Hazel is one of the world's largest direct sellers of cosmetics and beauty products. Hazel now has serious problems, with annual sales growth of less than 1.5%. Therefore, they have appointed a new CEO.
Our task was to devise a new strategic vision for the company during our meeting. During this meeting we developed a SWOT-analysis which gave us important information which we needed for the new strategy. The new strategy includes website redesign with a new logo, face and advertising campaign. We had to present the new strategy in a ten minute powerpoint presentation, which you can find below. Enjoy the powerpoint presentation and the rest of your day!
Kind regards, Floor
Abonneren op:
Posts (Atom)