In my last blog I talked about Hazel and the presentation we had to do about it last week. We also had to write a Product Launch Press Release individually. The aim of the Product Launch Press Release is to inform the media about our new product, namely, HAZEL SILK TOUCH. Below you can find my Product Launch Press Release.
Kind Regards, Floor
PRESS INFORMATION
GRONINGEN, THE NETHERLANDS, November 28, 2011
NEW PRODUCT FOR HAZEL
Hazel Cosmetics has announced the launch of a new website where you can order products directly. The website redesign includes a new logo, face and advertising campaign. Furthermore, Hazel has also focused on a new supply chain for global expansion as well as implementing a limited product range, but improved and eco-friendly quality.
“With our new product, the HAZEL SILK TOUCH, we are setting the new standards for skin care,” said Bernd Heimann, CEO of Hazel. “Thanks to HAZEL SILK TOUCH, the ecoconscious young women of today will be able to experience a unique, high quality product which gives them the chance to simultaneously preserve their own skin and the environment.”
One of the key new features is HAZEL SILK TOUCH. It is an innovation that provides young women and teenagers with high quality make-up products while preserving their skin and the environment because of the recyclable container. With this product you will get a natural look and we are setting the new standards of cosmetics products. Furthermore, we will launch a new website were you can order products easily. This will contribute to the global expansion of our company, because there will be international delivery of the products by shipping. We will offer one line of products with a recognizable logo on our website. We will locate our shops where you can try the products, in the fashion capitals of the world.
The new Hazel website where you order your products online featuring our new product, the HAZEL SILK TOUCH will be launched on December 2nd 2011 on www.hazel.com
END
About Hazel
Founded in 1972, Hazel is one of the world’s largest direct sellers of cosmetics and beauty products. Hazel operates in 15 different countries and has approximately 300,000 employees worldwide. The CEO of Hazel is Bernd Heimann, originally from Germany. He has a lot of experience in the beauty-branch. Hazel’s mission statement is "Our goal is to provide today’s young women with exclusive, state-of-the-art make-up products while preserving their skin as well as the environment."
Hello Floor,
BeantwoordenVerwijderenYour blog looks really nice! You succeed in showing your skills in English. This press release is also a good contribution to it. In this way you show where you are capable of in English.
Keep up the good work!
Regards, Rick